“We cooperate with over 30 small farmers of organic agriculture and 5 agricultural cooperatives throughout Greece. Having a deep understanding of their needs and insight of our own, we have set up a research and formulation lab specifically for cultivation methods, that promotes organic farming and the cultivation of endangered species, while protecting biodiversity as a whole.”

“In collaboration with the Department of Pharmacy of the University of Athens we have created an environmentally friendly and certified lab. Here, we aim to produce high quality extracts for cosmetic use and isolate enhanced active natural ingredients. We use natural solvents with a low environmental footprint, while the processing residues are converted into fertilizer to ‘return’ to the land.”

“Each plant has a complex and powerful structure which can be composed of more than 1,000 different substances. Isolation and identification of active molecules of a plant is important for revealing the unique biological mechanisms and properties of the plant. Our goal is the continuous study of the power of nature and the correct use of its treasures, for a healthy-looking, strong skin.”

“We started 25 years ago, when natural cosmetics were not even a trend. Today, the list of ingredients we exclude from our formulas, counts over 1,500 ingredients. A team of women scientists focuses on formulating safe and clinically effective natural cosmetics. More than 500 measurement tests are performed for each product. Natural extracts, oils, butters and candles consist of the core of every formula, reaching up to 100% natural content.”

“The design lab consists of graphic designers, art directors, architects, industrial designers, illustrators, photographers, directors, and artists. We do not only design beautiful things, but also we focus on the elegance of the solution, the balance between form and functionality, something that is reflected in all stages of design, the goal of which is to offer pleasure, a beautiful experience.”

"A recycling unit that gives paper, glass and plastic a second chance. Through a full recycling program, we collect empty cosmetic packaging and turn it back into raw material or art objects that return to the hands of those who recycle.”